Your brand is how people identify you. If it weren't for branding, we'd all have a much tougher time telling the difference between those greedy, evil corporations that drive us crazy (insert name here) and those friendly, socially responsible businesses we love to support (insert name here). Whether you need a little help adjusting your logo or you’re ready to completely redefine how your organization presents itself, we’ll help you maximize connections with your stakeholders. Here's our process (the nutshell version):
- Discovery: We ask you lots of questions to learn more about who you are and what you want to achieve with your brand. Think of it as an extended first date.
- Exploratory: We take all of your answers and plug them into our patented, state-of-the-art Cool Idea Generator™ to synthesize how we can meet the goals of the brand. This phase of the process is also known as brainstorming.
- Creative: We tap into our artistic side, working with you to transform ideas into tangible marketing tools. You know, little things like taglines, logos, and branding books.
- Testing: We use web surveys, focus groups, and other methods to get a glimpse at how your audience will respond to your brand. Free coffee is strongly recommended for all focus group participants.
- Implementation: We consult you on how to maximize the effectiveness of your brand. In other words, we'll make sure you're not hanging the most beautiful sign in the world on a wall where no one is looking.
Say hello and let us know a little about who you are and what you do; we’ll let you know a little about how we can help you shape your identity.
Words inspire. Words engage. Words motivate. Words heal. Words matter. At MRW Connected we believe that no one knows your organization and its intended message better than you do. Developing the right words to effectively convey that message to your audience isn't as flashy a process as designing a new logo or building a social network, but it's an equally critical component of maximizing the strength of your brand. A beautiful website is only as strong as the words and images it contains. We'll work with you to develop engaging content and give you the tools you need to maintain and update that content over time. Here's what we do:
- Words: writing and editing for the web and print
- Pictures: original photography, existing photography edits and manipulation
- A/V: video production and editing, animation, voice-over, music
You have something important to say. Let us help you find your voice.
Maybe it's because we spend way too much time staring into the glow of our computer screens, but we believe that sometimes nothing beats a good old-fashioned piece of paper -- to be able to hold it in your hands, bend it, fold it, (crumple it?), read it, and share it with a friend. With diverse audiences accessing information in a variety of ways, print is often an essential component of a communications strategy. MRW Connected can assist in the design and distribution phases of your print materials. We'll even help you create a print strategy if you don't already have one. Print materials include:
- Brochures and Pamphlets
- Business Cards
- Large Displays, Posters, and Signage
- Presentation Materials
- CD, DVD, and Multimedia Art