Our Blog

I majored in English in College, and I've written enough essays to know the importance of having a conclusion that ties everything together.  But writing for the web isn't the same as academic writing.  In fact, it's much closer to journlasm, where the name of the game is starting strong with the most important information.  Whether your audience is willing to read five paragraphs or five words, your website's pages should clearly--and quickly--present the key points you're trying to convey.    

Read the full article from the Neilsen Norman Group

We recently worked with the Connecticut River Conservancy (formerly the Connecticut River Watershed Council) on a refresh of its website. With the organization unveiling a new brand in April 2017, our task was to incorporate updated visual elements, including logo, typography, and color pallete. Over the course of a two-day onsite blitz with the CRC team, we also worked on a complete reorganization of the website's information architecture and page list. 

We've been working with the fine folks at CRC for over five years, and are very excited for them as they embark on this next chapter of their tremendous organization!

We recently partnered with the Association of Corporate Council National Capital Region to create a new brand and website for the organization's inaugural Leadership Academy. Beginning with the creation of a logo and color pallete, the project quickly transitioned to a two-day, onsite website "blitz," which culminated in sign-off on the site's design and functionality spec. Our team also consulted on all website content and integrated a heavily customized tool to allow for online applications. 

The fine folks at ACC NCR were a pleasure to work with, and we're so happy to have offered a hand as they kick off their first-ever Leadership Academy!

Check it out: accncrleadershipacademy.com

We recently worked with the Holyoke Public School District to move its html-based site into a Wordpress template. Over the course of 14 days, our team led the effort to completely rework the site’s information architecture, customize the template to match the District’s brand, optimize the HPS logo, and migrate all website content into Wordpress.  It's a great example of how careful planning and team commitment can lead to getting a lot done in a short period of time!


We're thrilled to announce the launch of the new Billings Forge Community Works website.  Billings Forge is an incredible community organization in Hartford, and we loved partnering with their team to redesign their site.  

Billings Forge creates wonderful food in its sustainable cafes and catering businesses, runs a yearlong farmers market where everyone comes to put food on their family table, and grows foodr in its community garden.  As the organization describes itself:
We use food to change lives, build community, and create opportunities."

Built in Wordpress, the new site is an information hub for community members, donors, and local businesses who want to learn more about the incredible work the organization performs in the Frog Hollow neighborhood of Hartford, CT.  We worked with the Billings Forge team over an intensive two-week period to create the design, revise the site's information architecture, and re-write all page content. 

Check it out at billingsforgeworks.org

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