I majored in English in College, and I've written enough essays to know the importance of having a conclusion that ties everything together. But writing for the web isn't the same as academic writing. In fact, it's much closer to journlasm, where the name of the game is starting strong with the most important information. Whether your audience is willing to read five paragraphs or five words, your website's pages should clearly--and quickly--present the key points you're trying to convey.
We recently worked with the Connecticut River Conservancy (formerly the Connecticut River Watershed Council) on a refresh of its website. With the organization unveiling a new brand in April 2017, our task was to incorporate updated visual elements, including logo, typography, and color pallete. Over the course of a two-day onsite blitz with the CRC team, we also worked on a complete reorganization of the website's information architecture and page list.
We've been working with the fine folks at CRC for over five years, and are very excited for them as they embark on this next chapter of their tremendous organization!
MRW worked with Leadership Greater Hartford on a multi-phase project to rebrand the organization in conjunction with its 40th anniversary. The project began with a comprehensive review of the organization’s existing programs to answer a basic but crucial question: at its core, what does Leadership Greater Hartford represent? The answer is exemplified in the “three pillars” of the organization: Community, Leadership, and Connections. These pillars informed every aspect of the organization’s rebranding, including a redesigned logo, overhaul of marketing materials, and new website.