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I majored in English in College, and I've written enough essays to know the importance of having a conclusion that ties everything together.  But writing for the web isn't the same as academic writing.  In fact, it's much closer to journlasm, where the name of the game is starting strong with the most important information.  Whether your audience is willing to read five paragraphs or five words, your website's pages should clearly--and quickly--present the key points you're trying to convey.    

Read the full article from the Neilsen Norman Group

We recently worked with the Connecticut River Conservancy (formerly the Connecticut River Watershed Council) on a refresh of its website. With the organization unveiling a new brand in April 2017, our task was to incorporate updated visual elements, including logo, typography, and color pallete. Over the course of a two-day onsite blitz with the CRC team, we also worked on a complete reorganization of the website's information architecture and page list. 

We've been working with the fine folks at CRC for over five years, and are very excited for them as they embark on this next chapter of their tremendous organization!

We recently partnered with the Association of Corporate Council National Capital Region to create a new brand and website for the organization's inaugural Leadership Academy. Beginning with the creation of a logo and color pallete, the project quickly transitioned to a two-day, onsite website "blitz," which culminated in sign-off on the site's design and functionality spec. Our team also consulted on all website content and integrated a heavily customized tool to allow for online applications. 

The fine folks at ACC NCR were a pleasure to work with, and we're so happy to have offered a hand as they kick off their first-ever Leadership Academy!

Check it out: accncrleadershipacademy.com

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