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When Writing Web Content, Start at the End

I majored in English in College, and I've written enough essays to know the importance of having a conclusion that ties everything together.  But writing for the web isn't the same as academic writing.  In fact, it's much closer to journlasm, where the name of the game is starting strong with the most important information.  Whether your audience is willing to read five paragraphs or five words, your website's pages should clearly--and quickly--present the key points you're trying to convey.    

Read the full article from the Neilsen Norman Group

Read 506 times Last modified on Monday, 26 March 2018 15:14
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