MRW worked with Leadership Greater Hartford on a multi-phase project to rebrand the organization in conjunction with its 40th anniversary. The project began with a comprehensive review of the organization’s existing programs to answer a basic but crucial question: at its core, what does Leadership Greater Hartford represent? The answer is exemplified in the “three pillars” of the organization: Community, Leadership, and Connections. These pillars informed every aspect of the organization’s rebranding, including a redesigned logo, overhaul of marketing materials, and new website.
Client: Leadership Greater Hartford